American Signature: $147.9M Stalking Horse in Chapter 11

American Signature, Inc., the Columbus, Ohio-based furniture retailer operating Value City Furniture and American Signature Furniture stores across 17 states, filed chapter 11 petitions on November 22, 2025 in the District of Delaware. The 77-year-old company, founded by Jerome Schottenstein in 1948, cited the housing market decline, tariff pressures, and post-pandemic spending declines as drivers of its financial deterioration. With net sales falling from $1.1 billion in fiscal year 2023 to $803 million in fiscal year 2025 and operating losses expanding from $18 million to $70 million over the same period, the company entered chapter 11 with less than $2 million in cash.

The chapter 11 case is built around an expedited section 363 sale and liquidation program, anchored by a $147.9 million stalking horse bid from Schottenstein-affiliated ASI Purchaser, LLC and a DIP facility of up to $50 million from Second Avenue Capital Partners.

This case involves multiple roles for the founding Schottenstein family across several transactions. The stalking horse bidder, DIP lender, liquidation consultant, and landlord for approximately one-third of the company's stores are all Schottenstein-affiliated entities, and the transactions are subject to review under the "entire fairness" standard. The Unsecured Creditors' Committee and U.S. Trustee objected to the proposed sale timeline and the lack of meaningful prepetition marketing, arguing that an approximately 45-day auction schedule favors the family's bid.

Debtor(s)	American Signature, Inc.
DBA	Value City Furniture, American Signature Furniture
Court	U.S. Bankruptcy Court, District of Delaware
Case Number	25-12105
Petition Date	November 22, 2025
Judge	Hon. J. Kate Stickles
DIP Facility	$50 million (Second Avenue Capital Partners)
Stalking Horse Bid	~$147.9 million (ASI Purchaser, LLC; SEI, Inc. guarantor)
Total Funded Debt	~$117 million
Unsecured Claims	~$236 million (excluding lease liabilities)
Employees	~3,000
Stores	120+ locations across 17 states
Ownership	Wholly owned by Schottenstein Stores Corp.

Pre-Bankruptcy Distress and Causes of Filing

Macroeconomic Headwinds.

American Signature cited pressures in the U.S. furniture retail sector. The company attributed its distress to what it characterized as "one of the most severe housing market declines in recent history." The company linked the housing market decline to weaker furniture demand, with housing market weakness persisting from late 2023 through 2025.

The company also cited rising inflation and elevated interest rates. The Federal Reserve's rate-tightening cycle pushed mortgage rates above 7% and kept them elevated through 2025, alongside lower housing activity and reduced consumer discretionary spending capacity. Households facing higher borrowing costs across credit cards, auto loans, and mortgages allocated less to furniture purchases.

The 2025 tariff environment added cost pressure. Newly established tariffs increased import costs for furniture components and finished goods, with industry estimates suggesting 15-30% increases in production costs for tariff-affected categories. American Signature, like many mid-market furniture retailers, relied heavily on imported merchandise and reported difficulty passing through higher costs to customers.

The post-pandemic period also affected demand. During 2020-2022, homebound consumers increased spending on home furnishings, creating a demand spike that pulled forward purchases. As consumer behavior normalized and spending shifted back toward travel, entertainment, and dining, furniture demand declined. American Signature's sales declined over this period—the company's net sales dropped roughly 27% over two fiscal years, from $1.1 billion to $803 million.

Financial Deterioration Timeline.

The company reported difficulty reducing selling, general, and administrative expenses proportionally as revenues declined. Fixed costs associated with the 120+ store footprint, distribution centers, and headquarters operations remained as sales fell. By the petition date, American Signature had exhausted its liquidity, holding less than $2 million in cash while facing approximately $236 million in unsecured claims excluding lease rejection liabilities.

Pre-Petition Capital Structure

American Signature entered bankruptcy with approximately $117 million in funded debt alongside operating losses and liquidity constraints.

Secured Debt.

The prepetition ABL facility, provided by Second Avenue Capital Partners (SACP), had matured and been accelerated prior to the filing. SACP is affiliated with the Schottenstein family—the same family that controls the stalking horse bidder and the company itself. The acceleration of the ABL facility by an affiliated lender immediately before bankruptcy has been cited in creditor objections.

Unsecured Obligations.

The equity holder loans represent advances from the Schottenstein family to support operations. Approximately $51 million was originally provided, with roughly $24 million remaining outstanding. These loans are structurally subordinated to all other claims, sitting below trade creditors and other unsecured obligations in the payment waterfall.

Top Unsecured Creditors.

The largest unsecured claims are held by merchandise suppliers and marketing vendors. Payment terms extended as payables accumulated.

Schottenstein Family Conflicts and Governance Concerns

The American Signature bankruptcy includes affiliated party involvement in a chapter 11 case. The Schottenstein family's multiple roles create conflicts of interest across several transactions in the case.

Mapping the Schottenstein Affiliations.

The same family controls the seller (through the parent company), the proposed buyer, the DIP lender financing the sale process, the liquidation consultant managing store closings, and the landlord for nearly one-third of the stores.

The "Entire Fairness" Standard.

Delaware and Ohio courts apply the "entire fairness" standard to transactions between a company and its controlling shareholders. Under this heightened scrutiny, the burden shifts to the conflicted parties to demonstrate that both the process and the price of any transaction were entirely fair. This is a more demanding standard than the business judgment rule that typically governs corporate transactions.

The Schottenstein family's involvement can trigger entire fairness review for multiple aspects of this case:

• The stalking horse bid from ASI Purchaser, LLC
• The DIP financing from Second Avenue Capital Partners
• The liquidation consulting agreement with SB360 Capital Partners
• Any lease modifications or assumptions involving Schottenstein Realty properties

Conflicts Committee and Its Limitations.

Recognizing these conflicts, American Signature's board constituted a Conflicts Committee just three days before the bankruptcy filing, on November 19, 2025. The committee consists of a single member—Adam Zalev, described as the sole Independent Director. The Conflicts Committee retained Goodwin Procter LLP and Potter Anderson & Corroon LLP as special counsel.

The timing and composition of the Conflicts Committee have drawn criticism. Creditors allege that establishing a one-member conflicts committee just 72 hours before filing—after the stalking horse bid was already negotiated and the DIP facility was in place—provides inadequate protection.

U.S. Trustee and Committee Objections.

The U.S. Trustee filed objections to the retention of SB360 Capital Partners as the estate's liquidation consultant, citing the entity's insider status.

The Official Committee of Unsecured Creditors raised additional concerns:

• Lack of prepetition marketing: The company retained SSG Advisors as investment banker on November 10, 2025—just 12 days before filing—and allegedly did not conduct meaningful outreach to potential third-party buyers
• Expedited timeline: The approximately 45-day timeline to auction favors the stalking horse bidder, which had months to conduct diligence, over potential competing bidders who would have weeks
• Bid protections: The $1.5 million expense reimbursement, while modest, still creates a hurdle for competing bids

Section 363 Sale Process

The proposed sale schedule contemplated an approximately 45-day path from petition to auction, a timeline the U.S. Trustee and committee argued was too compressed for third-party bids.

Stalking Horse Bid Structure.

The stalking horse bid contemplates what creditors characterize as a chainwide liquidation rather than a traditional going-concern acquisition. The bid includes assumption of certain liabilities.

The $147.9 million purchase price includes $64.7 million in assumed liabilities, meaning the cash consideration to the estate is approximately $83.2 million. From this, the estate must satisfy the DIP facility, administrative claims, and other priority obligations before any distribution to unsecured creditors.

DIP Financing Structure.

Only approximately $8 million of the $50 million total commitment represents new liquidity for the estate. The remaining $42 million refinances (or "rolls up") the prepetition ABL facility—converting SACP's pre-petition claim into a post-petition superpriority administrative expense claim with the enhanced protections that status provides.

The DIP facility includes a "creeping roll-up" mechanism allowing SACP to convert additional prepetition exposure to post-petition status over time.

Bid Procedures and Timeline Concerns.

The proposed sale timeline—approximately 45 days from filing to auction—has been a point of contention. Creditors argue this schedule:

1. Gives competing bidders less time: Third parties would have only weeks to conduct diligence, arrange financing, and submit qualified bids, while the stalking horse had months of access
2. Limits marketing time: The investment banker had minimal time to conduct outreach before filing and faces similar constraints in the bankruptcy
3. Liquidity runway: The DIP facility provides 180 days of liquidity

The debtors said the expedited timeline preserves value by minimizing administrative costs and maintaining operational momentum. The bankruptcy process incurs professional fees, employee retention costs, and ongoing losses.

Store Closings and Consumer Impact

Liquidation Program.

American Signature implemented store closing sales at 33 locations across the country, with liquidation sales already underway at 28 stores prior to the bankruptcy filing. SB360 Capital Partners serves as the liquidation consultant, managing the going-out-of-business sales despite the U.S. Trustee's objections to its affiliated status.

Liquidation sales at closing locations proceed while non-closing stores continue normal operations during the bankruptcy.

Customer Obligations.

The bankruptcy includes customer deposits and gift card obligations at the petition date:

The company established key deadlines for customer action:

• December 7, 2025: Last day to accept returns or exchanges
• December 22, 2025: Gift card expiration (per Pennsylvania Attorney General extension)

Media reports have highlighted customers with unfulfilled orders and pending refund requests.

Workforce Reductions.

The bankruptcy has resulted in job losses. According to Ohio WARN Act notices:

The company has a 77-year history in Columbus.

Industry Context

American Signature's bankruptcy occurs against the backdrop of pressures facing the broader furniture retail sector. The global furniture market is estimated at $745.65 billion in 2024, projected to reach $1.33 trillion by 2033. The U.S. furniture market is projected to reach $193.60 billion in 2025, growing at a 3.74% compound annual growth rate to reach $232.61 billion by 2030. Aggregate growth does not capture company-level performance, particularly for mid-market retailers without e-commerce scale or luxury positioning. Housing activity influences furniture demand—existing home sales, new home construction, and apartment completions drive furniture purchasing activity. Housing affordability has been constrained by elevated mortgage rates and home prices, and transaction volumes have remained lower than prior periods.

The 2025 tariff environment has particularly impacted furniture retailers. Furniture manufacturing has increasingly shifted offshore over the past three decades, with production in Asia. Tariffs on imported furniture and components have increased landed costs, affecting margins for retailers that face resistance to price increases. Industry estimates suggest tariff-related cost increases of 15-30% for affected product categories. For a mid-market retailer like American Signature competing primarily on value, these cost increases constrained margins.

The furniture retail landscape has evolved over the past decade. E-commerce growth, particularly through Wayfair, Amazon, and direct-to-consumer brands, has pressured traditional showroom-based retailers. Consumers increasingly research and purchase furniture online, reducing foot traffic to physical stores. The market has bifurcated between luxury/premium retailers serving affluent consumers and value/discount channels serving cost-conscious buyers. Mid-market retailers like American Signature compete with both premium and discount channels.

Company History and Market Position.

Founded in 1948 by Jerome Schottenstein as a single store in Columbus, Ohio, American Signature grew over seven decades into a regional retailer with over 120 locations. The company operated under two complementary brands:

• Value City Furniture: Budget-focused positioning emphasizing value and accessibility
• American Signature Furniture: Mid-market positioning with somewhat higher-end styling

Both brands targeted middle-class households seeking affordable home furnishings. Industry analysts tracked the company's competitive positioning against both e-commerce disruptors and traditional furniture retailers.

Key Timeline

Frequently Asked Questions

Why did American Signature file for bankruptcy? American Signature cited the housing market decline, rising inflation and interest rates, 2025 tariffs increasing import costs, and post-pandemic normalization of consumer spending. Net sales fell 27% over two fiscal years while operating losses quadrupled, leaving the company with less than $2 million in cash at the petition date.

What happens to Value City Furniture and American Signature Furniture stores? Thirty-three stores are closing with liquidation sales expected to complete by January 2026. The remaining 90+ stores continue operating during the bankruptcy.

Who is the stalking horse bidder? ASI Purchaser, LLC, a Schottenstein family-affiliated entity, submitted a $147.9 million stalking horse bid. The family's control of the buyer, DIP lender, liquidation agent, and landlord for 32 stores creates conflicts of interest subject to heightened judicial scrutiny.

What are the concerns about the sale process? Creditors object that the company waited until 12 days before filing to hire an investment banker, did not conduct prepetition marketing, and proposed an approximately 45-day sale timeline that gives the affiliated stalking horse more time than potential third-party bidders.

What happens to customer deposits and gift cards? The company held $56.9 million in customer deposits and $3.2 million in gift cards at filing. Customer deposits become general unsecured claims in bankruptcy, and any recovery depends on distributions to unsecured creditors. Gift cards expired December 22, 2025 per Pennsylvania AG extension.

How much debt does American Signature have? Approximately $117 million in funded debt (including the ~$39 million ABL facility and ~$54 million term loan) plus ~$236 million in unsecured claims excluding lease liabilities.

Who is providing DIP financing? Second Avenue Capital Partners, a Schottenstein-affiliated entity, is providing up to $50 million in DIP financing. Only ~$8 million is new money; the remainder refinances the prepetition ABL facility.

How many jobs are being lost? Ohio WARN notices indicate 256 jobs cut with 326 total terminations beginning January 20, 2026. The Columbus headquarters at 4300 East Fifth Avenue is closing.

What is the "entire fairness" standard? Delaware and Ohio courts apply this heightened scrutiny to transactions between a company and its controlling shareholders. The conflicted parties must prove both fair process and fair price—a more demanding standard than normal business judgment review.

Who is the claims agent for American Signature? Kurtzman Carson Consultants, LLC (dba Verita) serves as the claims and noticing agent for American Signature, Inc. (Case No. 25-12105) in the U.S. Bankruptcy Court for the District of Delaware.

What is the expected timeline for resolution? The auction is scheduled for January 8, 2026, approximately 47 days after the November 22, 2025, petition date. Final hearings on first-day motions are set for January 5, 2026, with the Section 341 Meeting of Creditors on January 9, 2026.

Read more chapter 11 case research on the ElevenFlo blog.