Debtors set expedited sale process for substantially all assets
Simply Interior Homes and six affiliated debtors launched a fast 363 sale process for substantially all assets, citing limited liquidity and the need to avoid value-destructive disruption. Under the Bidding Procedures and Sale Motion, Rock Creek Advisors is managing the marketing process, qualified bids are due July 27, 2026 at 4:00 p.m. ET, and any auction is set for July 30 at 10:00 a.m. ET, with a sale hearing targeted for August 6 and closing by August 13.
The procedures matter because DIP secured parties and prepetition lenders can credit bid without a cash deposit, while other qualified bidders must post a 10% good-faith deposit and cannot include financing contingencies. The first overbid must exceed the baseline bid by at least $500,000, and sale objections are due July 20, with supplemental auction-result and adequate-assurance objections due August 4. Counterparties also face a July 15 cure-objection deadline, after which proposed cure amounts become binding if not challenged.