Gawker Media, LLC is a New York-based digital media company operating seven distinct brands, including Gizmodo, Deadspin, Gawker, Jezebel, Lifehacker, Kotaku, and Jalopnik. The company maintains a global readership of over 90 million, with approximately 50 million readers in the United States. Generating $49.9 million in 2015 revenue, the business employs 192 full-time staff. It operates as a subsidiary of Gawker Media Group, Inc. and utilizes a proprietary publishing platform developed by its affiliate, Kinja Kft.