Basic Fun, Inc. is a children’s entertainment company headquartered in Boca Raton, Florida, that designs, markets, and distributes a diverse portfolio of toys and games. The company operates through owned brands, including K’nex, Mash’ems, and Cutetitos, and licensed properties such as Care Bears and My Little Pony, which account for approximately 70% of its revenue. With a global workforce of approximately 180 employees across the U.S., Canada, the U.K., and Hong Kong, the company maintains retail partnerships with major outlets including Walmart, Target, and Amazon.
