Lucky's Market Parent Company, LLC is a Niwot, Colorado-based grocery retailer specializing in organic and locally grown produce, natural meats, seafood, and prepared foods under the mission of providing "Organic for the 99%." Founded in 2003, the company operates 39 stores across ten states, supported by a produce distribution center in Orlando, Florida. The company employs approximately 3,100 people and maintains a private label brand, "L," which features products free from artificial colors, flavors, or preservatives.