Soft Surroundings Holdings, LLC is a direct-to-consumer retailer headquartered in St. Louis, Missouri, specializing in women’s apparel, accessories, beauty products, and home goods. Founded in 1999, the company operates through an e-commerce platform and a network of 44 retail stores across 24 states. The firm employs 646 people and maintains a distribution facility in Tijuana, Mexico. Owned primarily by funds affiliated with Brentwood Associates, the company generates revenue through both online channels and brick-and-mortar locations.
