Vertis, Inc. is one of the leading U.S. printers of advertising inserts, newspaper products, and direct mail services, serving retail chains, grocery stores, and drug stores for over three decades. Operating through two segments — Advertising Inserts (~67% of 2007 revenue), producing insert programs, TV guides, and Sunday comics, and Direct Mail (~26%), delivering personalized direct marketing and fulfillment — the company produced more than 31 billion inserts in 2007. As of March 2008, Vertis reported ~$1.3 billion in trailing revenue and employed ~5,600 workers across North America.